Power Moves: On Nike’s “Dream Crazier” Campaign

Every once and a while a message comes across our TVs, computers, phones, or otherwise and stops us right in our tracks. As a mixed bag of baby boomers, millennials, generation z-ers, we have all become quite used to flashy imagery and slogans begging for our attention (especially those young millennials such as myself and gen zs who have grown up nearly their entire lives knowing modern technology as it is today). However, amidst the flashy advertisements and pleading call-to-actions come campaigns that speak to us and leave us moved, and sometimes in the most rare of cases, emotional.

I had the pleasure of watching Nike’s most recent advertisement for their “Dream Crazier” campaign over the weekend. With the focus on women in the sport and the unimaginable and sometimes “crazy” leaps of faith (something I discussed in the last Power Moves blog post), it left me feeling empowered and proud! After sharing it with a few other friends of mine, they were left with similar feelings. So while I considered what the next Power Moves blog post would be about as we head into warmer months, I thought it might be a perfect time to share this all with you.

Watch the video, and sound off below in the comments! What did you think? How did it make you feel? Are there any other videos you’ve seen recently that moved you? Make sure you share those too in the comments!

“Power Moves”: A series for women in the sport, from a woman in the sport

Hello MAC! I’m baaack! But this time, not on a saddle.

Nope, this time around I’m coming to you from the seat of my computer. A few months ago, your trusted leader and MAC overlord, Kevin, asked me to contribute to this brand new blog, and with little to nearly no hesitation I said “absolutely!” Though a few of you may know me more-so by bike, another passion of mine is writing, editing, and all-around content creation. So when the opportunity came up to bring those two together it really was a no-brainer.

Though the decision to contribute was easy, making the choice to what the heck I was going to write about surprisingly wasn’t. Being an athlete my entire life (first a runner, working my way up to running collegiality at Appalachian State University), to elite cycling, and now bringing in a healthy dose of gym work, I’ve collected A LOT of knowledge, experiences, and lessons learned over the course of a decade (and some).

When I really boiled it down and considered what I was most passionate about, it always came back to women in the sport (whether that be cycling, running, or otherwise). A woman in the sport myself, I always looked for resources growing up, but never really could find one. Thankfully, that has changed. Now you can find pro and elite athletes from around the world sharing their knowledge and experiences in a variety of ways, and, honestly, it’s invigorating.

So with that, I bring to you “Power Moves” a series of blog posts about women in the sport, from a woman in the sport. Before I get into what content to expect in this series, let’s talk about the name. Why Power Moves?

“Power Moves” has a few definitions to it depending how you look at it.

Urban Dictionary defines it a few ways saying, “asserting your dominance via an action you take” and “making a bold decision and plans in order to further yourself” as well as “a powerful movement that a person or group makes to change the course of history.”

In the cycling world, a power move could be deciding to lay down the watts in a final sprint. It can be as big as finally deciding to send that crazy decent, or as small as hopping off a curb just for the sake of having fun only to leave you saying, “I actually did it!”

No matter how you slice it, power moves are leaps of faith, backed up by courage, and executed with resolve. In the world of women’s cycling (from local to the professional ranks) I’ve seen countless examples of power moves– women taking chances, doing so boldly, and paving the way for future athletes.

With enough power, faith, and courage, you can move anything. Especially the lines that segregate what is deemed “impossible” into the “possible”. Movement, in its simplest form, is extremely powerful. Movement can leave us crying (perhaps when you’ve witnessed a profound ballet performance), it can help us on our hardest days (think about that workout you did when you were angry), and it can show others how much we love them (spend some time watching families, friends, and lovers reunite at the arrival gate at the airport hugging and kissing one another). Power and it’s companion movement is….well….powerful and moving.

Thus, “Power Moves” was born.

So what content should you expect? Look forward to stories from local athletes, Q&A’s, tech and gear reviews, news on events, and general ramblings about the sport we all love. If you have a topic you’d like me to cover, an athlete you’d love to see featured in this series, or just my take on a particular topic, shoot it my way: ninamastandreafreelance@gmail.com

Until the next time, MAC!

Happy Power Moves,

Nina Mastandrea

An elite cyclocross racer (and all around pedal pusher) living in Boone, North Carolina, Nina is a writer, editor, and freelance content creator working in higher education and together with cycling, adventure, and health-focused companies across North Carolina. The North Carolina Race Team Director for all-women’s, off-road cycling team GRITS (Girls Racing in the South) Nina’s passion is helping more women to experience cycling and the empowering qualities it brings.